what it takes to become a branded app development company

What it Takes to Become a Branded App Development Company

The market of mobile app development is growing at a rapid rate and the number of mobile apps has hit new heights. The revenue generated by the app industry worth billions of dollars. According to statista, in 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising. That alone should be an indicator of the incredible growth of the industry.


In the present day, apps are not built only for the hand-held devices anymore, they have become an indispensable part of smart cars, wearables, IoT-enabled devices, connected homes, smart cities and more. This presents a huge opportunity for the investors to put money in the app industry and get the most out of it. Unlike cryptocurrency, this industry is far more secure and will give definite returns.

Set up an App Development Company Outsourcing your app development projects may not have that beneficial effect on your bottom line as setting up your own in-house farm. According to the business experts, if you are willing to come to the app development business, make sure you are investing high and investing properly. An in-house company is more likely to generate greater revenue rather than outsourcing your projects. Here is a complete guideline for forming your app development company:

Efficient in Working in Every Technology- In today’s time, you can not project your company as specialized in only one genre. You need to cater the various demands of your clients by giving them apps on their preferred platform. Your developers should have experience in developing apps for the following platforms

  • Android
  • iOS
  • Hybrid
  • Web App
  • Windows
  • Blackberry
  • They also need to possess knowledge of the following languages
    For iOS Apps
    Language- Objective C, SWIFT Tools - XCODE, Cocoa
    For Android Apps Languages -JAVA, Kotlin Tools- Android Studio

  • For Hybrid App
  • PhoneGap
  • Angular
  • Xamarin.Forms
  • React Native
  • App you are Offering to your Clients should be App Store Optimized- Make sure the end product you are giving to your clients should be well-optimized on both iOS and Android. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher the app ranks in an app store’s search results, the more visible it will be to the potential customers. That increased visibility tends to translate into more traffic to the app’s page in the app store.

    Process of Optimizing Android Apps for App Store-

  • Conduct keyword research via Google Keyword Planner, Mobile Action, Google Auto Suggest Via the App store, Thesaurous
  • Go for mid- and long-tail keywords
  • Start A/B testing
  • Put keywords in your app’s title
  • Add keywords to your app’s description
  • Promote Your App
  • Process of Optimizing iOS Apps for App Store-

  • Keep keywords within 100 characters
  • Make your app title descriptive within 50 characters
  • Avoid using generic terms or names similar to existing apps in your app title
  • Don’t use celebrity names or trademarks in keywords
  • Add keywords to titles
  • Choose categories which describe the core function of your app
  • Conduct Effective Digital Marketing for your App Development Agency- The backbone of a successful app development company is the continuous and effective online marketing. There are millions of app makers out there and to make your company stand out from the crowd, you need to undertake rigorous digital marketing for your agency. There are powerful ways in which digital marketing strategies can help you connect with new and existing customers, generate even more leads and sell your apps more efficiently.


    ( image source )

    Digital Marketing Tactics you can Adopt

  • Driving traffic with SEO
  • Finding customers with PPC advertising
  • Make use of Google AdWords
  • Increasing your fan base with social media (Facebook, Twitter, G+, LinkedIn, Instagram)
  • Bring customers back with email marketing
  • Keep them interested with content marketing
  • Increase trust with link building
  • Have a Strong in-house Team- Do keep in mind that the success of a company depends on the talented people who are working in it. Apart from the app developers, there are other individuals who are equally important in an app development agency- product manager, designer, developer, marketing professionals.

    Designer- The designer is primarily responsible for crafting the app’s user interface. He or she should also be able to help with the branding of the app and the company as a whole.

    Developer- A developer is responsible for the app’s technical architecture. He or she writes the app’s code and integrates it with any external data sources.

    Marketing Professionals- They usually get the projects on board and maintain coordination between clients and other persons involved in the project.

    Conclusion- The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Mobile apps have huge potential to produce more business prospects and opportunity. This presents a huge opportunity for investing in the app development sector.

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