The market of mobile app development is growing at a rapid rate and the number of mobile apps has hit new heights. The revenue generated by the app industry worth billions of dollars. According to statista, in 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising. That alone should be an indicator of the incredible growth of the industry.
In the present day, apps are not built only for the hand-held devices anymore, they have become an indispensable part of smart cars, wearables, IoT-enabled devices, connected homes, smart cities and more. This presents a huge opportunity for the investors to put money in the app industry and get the most out of it. Unlike cryptocurrency, this industry is far more secure and will give definite returns.
Set up an App Development Company Outsourcing your app development projects may not have that beneficial effect on your bottom line as setting up your own in-house farm. According to the business experts, if you are willing to come to the app development business, make sure you are investing high and investing properly. An in-house company is more likely to generate greater revenue rather than outsourcing your projects. Here is a complete guideline for forming your app development company:
Efficient in Working in Every Technology- In today’s time, you can not project your company as specialized in only one genre. You need to cater the various demands of your clients by giving them apps on their preferred platform. Your developers should have experience in developing apps for the following platforms
They also need to possess knowledge of the following languages
For iOS Apps
Language- Objective C, SWIFT Tools - XCODE, Cocoa
For Android Apps Languages -JAVA, Kotlin Tools- Android Studio
App you are Offering to your Clients should be App Store Optimized- Make sure the end product you are giving to your clients should be well-optimized on both iOS and Android. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher the app ranks in an app store’s search results, the more visible it will be to the potential customers. That increased visibility tends to translate into more traffic to the app’s page in the app store.
Process of Optimizing Android Apps for App Store-
Process of Optimizing iOS Apps for App Store-
Conduct Effective Digital Marketing for your App Development Agency- The backbone of a successful app development company is the continuous and effective online marketing. There are millions of app makers out there and to make your company stand out from the crowd, you need to undertake rigorous digital marketing for your agency. There are powerful ways in which digital marketing strategies can help you connect with new and existing customers, generate even more leads and sell your apps more efficiently.
( image source https://www.digitalvidya.com/blog/how-digital-marketing-helps-a-business/ )
Digital Marketing Tactics you can Adopt
Have a Strong in-house Team- Do keep in mind that the success of a company depends on the talented people who are working in it. Apart from the app developers, there are other individuals who are equally important in an app development agency- product manager, designer, developer, marketing professionals.
Designer- The designer is primarily responsible for crafting the app’s user interface. He or she should also be able to help with the branding of the app and the company as a whole.
Developer- A developer is responsible for the app’s technical architecture. He or she writes the app’s code and integrates it with any external data sources.
Marketing Professionals- They usually get the projects on board and maintain coordination between clients and other persons involved in the project.
Conclusion- The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Mobile apps have huge potential to produce more business prospects and opportunity. This presents a huge opportunity for investing in the app development sector.