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The Growing Importance of SEO-Friendly Mobile Web Design

With the growing number of mobile users all over the world, it becomes really important to design websites specifically keeping in mind the mobile users. This shift to heavy mobile usage has been swift, so you need to keep up with the trend and give strong emphasis in making your site mobile-friendly too. From SEO perspective, Google also takes the mobile-friendliness as the key parameter for ranking.

To help you work out which model and approach are best for making your site ideal for mobile users and boost your ranking, we have compiled a list of actionable steps you can take:

Page Load Speed- The lower your page load speed is, higher the chances that your potential customers will move to your competitor’s sites. The gold standard today is creating pages that can render in under a second on any mobile device. When it comes to mobile pages, speed and size matter. You must keep your visitors engaged on mobile and focus on building mobile-first experiences. Test your site’s mobile speed and make all the necessary arrangements to enhance its speed.

  • Using browser caching for logos and important images
  • Minimizing HTTP redirects
  • Javascript and CSS minification
  • Compressing large images

Use Pop-ups Cleverly- Pop-ups are really annoying, especially when a user is searching something important. Most of the time, a visitor quickly shift to other site or don’t pay any attention to the pop-ups. The remedy is, make your pop-ups appearing interesting. Make the pop-ups look like they belong on your site, rather than being some alien addition that looks extremely out of place. Make sure that your users can easily exit the pop-up. The latest trend is to create pop-ups that are not fixed but floating. You can make the most of your pop-ups by using them properly and cleverly. Differentiate your visitors and display highly-customized offers to each and every one of them.

Smooth Navigation and Scrolling- Smooth scrolling can be a fantastic addition for giving a polished feel and amazing experience to the visitors. As the mobile users will scroll the pages with the finger, make sure every page of your site is easily navigable and can be scrolled with ease.

Well-Optimized Meta Title and Description- The meta description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page’s content. Google might pull meta description text from other areas on your page in an attempt to better answer the searcher's query. Its main purpose is to get the visitor from Google to click your link. A meta description can influence the decision of the searcher as to whether they want to click through on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through. Tactically use keywords in your meta title for making it more effective.

The most important element for creating a responsive web design for hand-held devices is to keep the design simple. Without making it complicated for the users by stacking irrelevant contents, images and ads- turn your website an ideal place for the visitors to spend a good deal of time with their smartphones.

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