The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing. Content marketing works on the principle of ‘pull marketing’ (or inbound marketing), whereby companies are offering genuinely relevant, insightful, beneficial and helpful information to their audience. Successful content marketing creates positive associations with your brand – without the hassle of product marketing.
It is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business. This is almost always done online through the use of social media, blogs and videos, and ebooks and other downloadable or interactive tools that share your brand and expertise with your ideal buyer.
Here’s a list of hand-picked content marketing strategies which can prove helpful for your branding.
Blogging- If you don’t have a blog, or if it’s pretty non-existent then you need to start changing your priorities. One of the most recently recognized benefits of blogging as a business is a blog’s ability to improve your website’s SEO. Blogging is also the perfect way to establish a brand voice, becoming recognizable to customers and growing loyalty. A fantastic blog shows that your brand has its own individual personality and is worth spending time with.
Artificial Intelligence For Personalized Content- One of the finest benefits that really shows the value of content marketing is the reputation building qualities of amazing content. With a growing AI presence in digital marketing, the trend of hyper-personalized content that is omnipresent and speaks directly to the consumer’s needs through channels of their choosing will be of high value.
Use the Marketing Channels- The best content marketing strategy is designed to answer the most pressing questions your target audience has—to educate and transform them. Some common channels you can use include:
Set Your Mission and Your Goals- In today’s competitive marketing landscape, it’s essential that businesses work to build trust with their leads and customers. A good starting point for your content strategy plan is to set out a content marketing goal so that your content marketing strategy stays on track. Try to use trusted authors and freelancers, over agencies and have control of content marketing over other parts of the businesses.
Final Thoughts- Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.